Spirit Airlines

Miami Ad School, 2019

Our 8-person class was tasked with fostering brand loyalty and awareness among 18-25 year olds. This content-driven campaign seeks to address perceptions that the Spirit brand is old and deceitful and to drive home Spirit's ability to provide great value.

We kept Spirit's current tagline, "Less Money, More Go", while integrating the new overarching idea, "Whatever It Takes".